Motorola Edge 50 Neo
Global launch campaign
At Craft, we thrive on challenges that push our creativity. For the launch of the Motorola Edge 50 Neo, we were tasked with creating a campaign that highlighted its artistic style, Pantone-partnered colors, and compact size.
We focused on studio photography to capture an artistic, fashion-forward look, with carefully designed compositions, acting, and styling to connect the photos with its target audience. Additionally, we created lifestyle images in external locations to showcase the phone’s key features and tell a story aligned with the campaign.
The final photos and videos are being used by Motorola globally to promote the Edge 50 Neo. We’re proud of this project and excited for future challenges!
