Volkswagen Polo 2025
Latin America Campaign

A few months ago, we were invited by Volkswagen and AlmapBBDO to photograph the VW Polo, which was the best-selling car in the first half of 2024.

This is a car with a younger and sportier aesthetic, something highlighted by its aggressive design, darkened taillights, and sporty seats.

Thus, following the agency’s briefing, we chose a location for the VW Polo photoshoot that could emphasize this sporty aspect. Additionally, we decided to capture some of the car’s images at night, which contributed to the aesthetic.

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